REGIONAL

We guarantee effective media planning through precise allocation of all local and regional activities. We can plan and implement individual media solutions right down to the street level. We especially recommend the use of Regional Hybrid Marketing – i.e., a combination of both online and offline marketing that is ideal for everyone involved in regional sales. We have been successfully utilising this kind of marketing for years - and increasing effectiveness by two to three percentage points.

REGIONAL OUR PORTFOLIO
 

Media Consulting

  • Local market analyses
  • Conception and initiation of regional market studies

Media Planning

  • Site individualized planning provided in conjunction with advertising me-dia and resource format recommendations
  • Seasonal and regional campaign allocations

Media Purchasing

  • Term and placement negotiations
  • Bid assessments
  • Handling of all payment processes
  • Publication and placement monitoring as well as documentation of re-sults

Central Campaign Control and Optimization for Trade Marketing 

  • Sales support
    • Hotline
    • Preparation/performance of trading partner meetings
    • Coordination of joint advertising programs
    • Contact for sales programs
    • Accompaniment of special promotions
  • Interface management between group and trading partners
  • Training of field sales forces and trading partners
  • Billing of advertising contributions
  • Online reservation and design tool

REGIONAL OUR PERFORMANCE PROMISE
 

We guarantee efficient media planning, the precise allocation of all local and regional activities and optimum terms in purchasing, as well as the handling of all processes with regional media. We can plan and implement individual media solutions right down to such minute detail as the street level.

 

 We support our clients in their individual planning for each single retail partner as well as in the initiation of joint retailer advertising. The verification, assessment and, if necessary, optimization of existing plans is also part of our portfolio.

 

 We have translated our many years of experience, among other things, into the development of our own tools, such as JOM Operational Regional, which is being successfully utilized on behalf of customers we have done business with for many years.

 

 We are a member of the Association for Media Analysis (Arbeitsgemeinschaft Media-Analyse e.V. (ag.ma)) and utilize the data of renowned providers such as Nielsen and Gfk. The data we use is sourced from the key market and media studies (MDS).

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REGIONAL OUR TEAM

Anja Kastner, gained experiences in media planning and -purchase in several full service- and media agencies for more than 20 years. Being at JOM since 1998, she heads media planning and -purchase as Member of the Board since 2000. Furthermore, Anja Kastner is responsible for “Regional Marketing”.
 

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