ABOUT HYBRID MARKETING

Since the founding of the agency in 1997, our goal has been, and still is, to reach our clients' goals with as little allocation of resources as possible, or to even surpass the set goals. The basis for this is the continued focus on optimising input.
Working in this fashion has allowed us to surpass the boundaries set by classical media planning – we have also learned that certain combinations of marketing measures are more effective than others.
Our approach is effective because we allocate your resources with great care. Our approach is business-oriented and brand-oriented. It optimises your budget with a clear focus on specific goals, and combines intelligent national and regional activities and sales and marketing measures with PR and advertising, including classical media such as TV, radio, consumer magazines and daily newspapers in addition to search engine marketing and display advertising. Today, purposeful communication in the digital world – social media/scans, online PR, fan pages, blogs, apps, etc. – and its effective combination with other marketing measures has top priority.
The idea of combining a variety of marketing measures to create Hybrid Marketing Communication did not come by accident – rather, it is the result of years of experience, tools developed in-house and teamwork between specialists and generalists.